Elizabeth Connor
Author Archive

Elizabeth Connor

Elizabeth is the owner of EWC Media, LLC and founder of Salt. She has won numerous digital marketing awards from local and statewide agencies, even receiving a nomination for the national SoMe awards in Portland, OR. She is a proud graduate of the Ohio Tourism Leadership Academy.

Science and Technology

Invention is as much a part of the Great Lakes region as perch and walleye. Because of its access to waterways and large-scale shipping, the region always has been a hub of innovation. Rini Paiva, vice president for selection and recognition at the National Inventors Hall of Fame in North

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Business and EconomyLake Erie

It’s tough to find a more determined innovator than the mother of a child with an unanswered need. Need proof? Consider these two women, both from Northeast Ohio, who have entered the market with the first apparel marketed specifically to individuals with Down syndrome and other differences: Karen Bowersox, founder

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Business and Economy

They always tell you to write down your inspirations. In fact, Candace, managing editor for Salt, said that to me the first time I sat down with her to talk about this project. Of course, I didn’t listen. So here we are today on launch day, and my opening column

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Lake MichiganLake Superior

Written by Jacalyn Gross I believe that, oftentimes, companies forget that they are making products for people and instead keep focusing their attention and energy on maximizing the bottom line. When I was pondering the possibility of starting a sportswear company, I also saw a huge gap in the offerings

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Business and EconomyScience and Technology

On a recent trip to Nevada, my husband and I rediscovered the Great Lakes’ automotive industry. As we walked through the National Automobile Museum in Reno, Nevada, we rounded a corner, and there she was. A 1914 Detroit Electric, built by the Anderson Electric Car Company. She sat parked in a

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